Guides

Practical guides to bundles, volume discounts and A/B tests on Shopify.

How to measure what your bundles really add to AOV: the holdout method for Shopify

Your bundle app says it 'generated' 23% more revenue. Compared with what? A holdout group of visitors who see no offers is the only honest baseline. How to set one up on Shopify, how big it should be, and how to read it. · 6 min

Why the price on your Shopify product page is different at checkout (and how to stop it)

Product page says $47, checkout charges $52. The six causes on Shopify stores with bundle or discount apps, how to find which one you have in ten minutes, and the one architectural choice that prevents all of them. · 7 min

Shopify volume discounts: how to set quantity tiers that make profit, not just sales

A practical method for Shopify quantity breaks: pick tier sizes from your order data, cap the discount with your margin, and A/B test 10% vs 15% on real traffic. Worked example included. · 7 min